Unilever, based in Rotterdam, Holland produces, manufactures and distributes over 400 brands, worldwide. Products in nutrition, foods, hygiene and personal care. Magnum® is one of Unilever's ice cream brands, and was the first hand-held ice cream created for adults. Gino Ginelli® is another premium ice cream sold in Europe and Africa.
The Popsicle® brand is an American Classic created by accident!
In 1905, 11-year-old Frank Epperson left a mixture of powdered soda, water, and a stirring stick in a cup on his porch. It was a cold night in Nebraska, and Epperson awoke the next morning to find a frozen pop. He called it the "Epsicle." The rest is history.
Shown here are various branding elements - logo designs, advertising, packaging and animations.
The Unilever logo was designed in 2004 by Wolff Olins Group, Omnicom
Magnum Ice Cream has gone through many brand looks over the years. The OLA umbrella brand is the heart element.
OLA Magnum Tub Ice Cream and hand-held renderings - tested in South Africa in 2005
Gino Ginelli is a premium brand for Unilever. Packaging rendering and consumer advertising
Popsicle's original Rainbow flavors and Orange, Cherry, Grape packaging