Working directly with Home Depot's Brand Strategy division, Next Design helped to create new retail product-line brand launches: Naming, branding, packaging, launch materials and product instructional videos. Shown here are three proprietary Home Depot brands:
Home Decorators Collection, Millstead Floors and Traffic Master.
The original Home Decorators Collection logo. Design and applications.
In 2009 Home Decorators Collection brand started with a new logo and an in-store test of window blinds. It has now become the Home Depot house brand of products in categories ranging from carpets, flooring, furniture, ceiling fans, lighting and fireplaces heating furniture.
The Millstead Wood Flooring product line was launched at Home Depot in 2010. Below, is the original product brand logo, studio-styled lifestyle photography and product packaging. As a premium, high quality, solid wood flooring product, extra attention was given to the branding.
Traffic Master floor cleaning products are a Home Depot proprietary brand. Shown here is the product branding and two initial product packaging proposals.