In 2016, National Geographic launched a line of hiking gear and equipment accessories. Drawing off their well known experience of adventure, the "EXPLORER" brand name was invented. To get started on the branding, market research studies were done. Focus group sessions were held nationwide where concepts, brand names, logos, product usability and packaging was presented. Consumer feedback was analyzed, and together with the NatGeo Marketing team NEXT got started.
Shown here are the initial brand logo design proposals, website mock-up, and product hang tags. During the is project, the National Geographic photographic team shared some inspirational images from their library.
This project was done in cooperation with JADI Communications out of Laguna Beach, CA.
National Geographic EXPLORER Brand website mock up
Retail clothing and gear hang tags