In January of 2016 the City of London (UK) launched a major campaign to promote tourism and share a powerful message, coming from the Mayor's office, saying that "London is Open" for business. The theme, "Smile for London" presented whimsical concepts through various mediums throughout the city, including the underground transport. Next Design, worked together with the city's agency of record (Turner/Duckworth) and produced concepts and layouts for realization in the UK. Shown here is the original Smile for London logo and various printed merchandise, including billboards, promoting tourism.
Disciplines include: Design, photography, retouching. logo design, illustration, and print production.