CONCEPT • DESIGN • LAYOUT • STORYBOARDS • LOCATION • SET DESIGN • STYLING • GRAPHICS • ART DIRECTION • EDIT DIRECTION
Newell Brands, headquartered in Atlanta, Georgia is an American worldwide manufacturer, marketer and distributor of consumer and commercial products with a portfolio of brands including: Coleman outdoor products, Rawlings baseball equipment, writing instruments, Graco baby products, Calphalon cookware and kitchen electrics, Sunbeam, Rival, Crock-Pot, FoodSaver, Oster, and Mr. Coffee. This video was shot internationally, in various locations highlighting all their products and lifestyle usages, presented by the Newell CEO, Michael Polk.
Laufer Group International Transport is a world class freight transport and logistics company based out of New York City. Next design was contracted to produce a capabilities video that featured their smart application of superior technology, company-wide expertise, and commitment to a personal and intimate customer experience to provide solutions that create nirvana-like visibility, control, and flexibility in the supply chain. This project involved extensive research into global transport systems. The storyboard and scripts were supported by graphics and animation.
Black & Black Surgical is a world class supplier/manufacturer of plastic surgery instruments. Black & Black Surgical instruments are specially designed tools that assist health care professionals carry out specific actions during a surgical operation. In order to present their product line in a video format Black & Black contracted Next design to produce a capabilities video featuring a wide range of instruments and machines.
Shown below is the original Storyboard, illustrating the step by step filming sequence/film direction and the resulting video production.
Black & Black Corporate Video Storyboard