The new Beats by Dr. Dre product launch presents a persuasive testimonial campaign featuring well known sports figures using their products. The key visual is a crest of sports superstars (Tom Brady, Lebron James, Serena Williams, Cam Newton ) demanding your support as they motion their enthusiasm of the campaign line "BE HEARD". Each portrait was shot individually and composed together with a powerful background graphic. This work was done in cooperation with IPG Network, HUSTLE and the Anomaly Agency, located in Los Angeles. Shown here is the main visual, product packaging, product shots and lifestyle imagery of product usage.