The "How Will You BE HEARD" campaign was launched in 2017 with the introduction of a 'new beats'® product line. Various channels were used for the launch including print, outdoor, retail and online. Multiple sports figures such as LeBron James, Serena Williams, Tom Brady, Michael Phelps and Cam Newton endorsed and appeared in nationwide ads. Anomaly L.A. was the leading agency of record.
Design, composition, retouching and application to digital campaign.
beats® Product Packaging. 3-D model build. Art direction.
beats® Digital Ad with Lebron James
Campaign Imagery. Photo art direction and styling, design, layout and retouching.